Gold Winner Comprehensive Foreign Market Strategy 2024

Mikel Coffee Company received the “Gold Winner Comprehensive Foreign Market Strategy 2024” award from the “Franchise Success Awards 2024” organization for its successful strategies both in the Greek and international markets.

This is what the “Franchise Awards GR” had to say about us:

The Mikel Coffee Company franchise network, along with their successful course in the Greek market, managed to have an effective presence abroad, while maintaining its brand’s DNA.

The practices that led to the achievement of this goal include:

• Adapting the business model to respond to new markets.
• Planning an integrated strategy, with consistency in terms of identity, DNA and concept.
• Exploiting its competitive advantages (excellent product, unique shopping experience, corporate image, etc.) and developing integrated tools, making them available to master franchisees and achieving excellent performance.
• Additionally, the Mikel Coffee Company franchise network created excellent opportunities for new entrepreneurs who were looking for a large market and a strong ally to support them in leveraging skills and resources.

With steady steps, commitment, and faith in the quality of Mikel, we managed to make our blend known in 19 countries and 5 continents.